In terms of audience interaction, Disney's followers actively engage with the content through likes, comments, and shares, and by creating their Disney-inspired content, becoming "producers" who contribute to the brand's narrative and legacy. Disney addresses a lot of the components that make social media unique, some components that Disney addresses in our textbook are choice, conversations, curation, creation, and collaboration. Disney uses “choice” as a component because Disney has a lot of different works that are for different viewers and advertising these works on their social media gives the audience a choice to see what they like and avoid what they don't like. Disney uses “conversation” by responding to their audience in different forms, they often interview people who visit their parks ask them different questions and post it on their social media to show that they do engage with their fans. Disney uses “curation” by creating content that aligns with its brand identity while also showing off the audience- generated work blending official and fan-created content. Lastly, Disney uses “collaboration” in many ways, one way that uses collaborations is through different influencers, and another way Disney uses collaboration is collaborating with fans, Disney hosts many different fan events on their social media for different prizes ranging from tickets to Disneyland to cash prizes. All these components that make social media unique show that Disney maintains a strong connection with its audience through social media.